The Fold

London, W14

The Fold, formerly known as The Warwick Building, was constructed in 1892 and originally designed by Alfred M. Ridge as a furniture depository and delivery hub for Whiteley’s Department Store, serving areas up to 25 miles around London.

Morrow + Lorraine were appointed by AXA, the building's owners, to undertake a comprehensive refurbishment and upgrade as part of the Kensington Village redevelopment. Previously adapted for office use in the 1990s, the building's revitalization encompassed several key areas.

Ground-level alterations were made to improve the arrival experience, create an impressive new multifunctional reception area, and maximize connectivity to the adjacent green space. The previously compartmentalized office floors were transformed into expansive, light-filled spaces, and a rooftop extension was added to include a generous communal, landscaped terrace. New lift cores and WC facilities were also installed.

In addition, the basement car park was modified to include commuter facilities, encouraging a shift to more sustainable travel patterns. Outdated mechanical and electrical equipment were replaced to improve occupant comfort and energy efficiency.

The proposal not only enhances the building but also respects its historical significance and architectural integrity. Sensitive additions and careful restoration of period features ensure the building remains a valued part of the Conservation Area and maintains its status as a Building of Merit.

Photography by Ed Reeves


London, W14


AXA Asset Management